Remodel Washington DC
Washington, D.C. Metro • 6-month growth program
From page 3 to the map pack for high-ticket DC remodeling searches
A full-service remodeling company competing against national lead aggregators in one of the most expensive home-services markets in the US. We rebuilt the site structure around service + neighborhood intent and layered GEO on top so the brand is now cited in AI answers for DC remodeling questions.
6-month performance
Organic users grew from 1,180 to 4,530 per month, with leads rising from 12 to 35.
Organic users, clicks & leads
Search impressions
| Month | Users | Clicks | Impressions | Leads |
|---|---|---|---|---|
| Month 1 | 1,180 | 640 | 24,800 | 12 |
| Month 2 | 1,520 | 880 | 39,400 | 17 |
| Month 3 | 2,140 | 1,290 | 61,200 | 21 |
| Month 4 | 2,860 | 1,740 | 88,500 | 26 |
| Month 5 | 3,610 | 2,210 | 112,400 | 31 |
| Month 6 | 4,530 | 2,640 | 141,900 | 35 |
Where they started
- High-value keywords like kitchen remodeling and basement finishing were dominated by directories and paid aggregators.
- One thin services page tried to rank for every remodeling type across every DC neighborhood.
- No Google Business Profile optimization, inconsistent citations, and almost no review velocity.
- Zero presence in ChatGPT, Gemini, and Perplexity answers for remodeling contractor recommendations.
What we did
1. Service + neighborhood architecture
We split the single services page into dedicated kitchen, bathroom, basement, and whole-home pages, then built neighborhood pages for Georgetown, Capitol Hill, Bethesda, and Arlington so each search intent had one clear landing page.
2. Technical and Core Web Vitals cleanup
Compressed and lazy-loaded the project gallery, fixed render-blocking scripts, and repaired crawl depth so every money page sits within two clicks of the homepage.
3. Local authority and reviews
Rebuilt the Google Business Profile with categories, services, and geo-tagged project photos, cleaned 40+ citations, and automated review requests after project completion.
4. GEO and entity optimization
Added LocalBusiness and FAQ schema, published cost-and-timeline answer content in extractable question-answer format, and secured brand mentions on sources the AI engines quote for DC contractors.
5. Conversion optimization
Rewrote hero messaging around financing and timelines, added sticky call buttons on mobile, and cut the quote form from nine fields to four.
Month-by-month progress
Technical audit, site architecture plan, GBP rebuild
Crawl errors cleared, baseline tracking installed
Service page launches + on-page optimization
First movement into page 2 for remodeling terms
Neighborhood pages + citation cleanup
Map pack impressions nearly tripled
Cost and timeline content cluster, internal linking
Featured snippets for three cost queries
GEO schema, AI answer formatting, digital PR
First ChatGPT and Perplexity brand citations
CRO testing and review velocity
Lead conversion rate up from 1.6% to 3.4%
The outcome
- Organic users grew from 1,180 to 4,530 per month across the six-month engagement.
- 38 local keywords hold a top-3 map pack position, including kitchen remodeling Washington DC.
- Qualified remodeling inquiries nearly tripled with a higher average project value.
- The brand is now cited by name in AI answers for DC remodeling contractor recommendations.
"We stopped buying shared leads entirely. The inquiries come straight from search now, and they are bigger projects."
Before vs after
Other success stories
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