Arts Family Dentistry
Texas • 6-month growth program
Filling the schedule with high-value dental cases from local and AI search
A family and cosmetic dental practice that needed new-patient volume without raising ad spend. We built a treatment-led content structure, dominated near-me searches, and made the practice the answer AI engines give for local dentist recommendations.
6-month performance
Organic users grew from 940 to 3,160 per month, with leads rising from 22 to 71.
Organic users, clicks & leads
Search impressions
| Month | Users | Clicks | Impressions | Leads |
|---|---|---|---|---|
| Month 1 | 940 | 520 | 19,600 | 22 |
| Month 2 | 1,240 | 720 | 31,800 | 29 |
| Month 3 | 1,690 | 1,010 | 48,900 | 38 |
| Month 4 | 2,180 | 1,330 | 69,700 | 48 |
| Month 5 | 2,650 | 1,620 | 88,200 | 59 |
| Month 6 | 3,160 | 1,950 | 106,500 | 71 |
Where they started
- High-margin treatments like implants, veneers, and Invisalign had no dedicated pages.
- The practice appeared in the map pack only for its own brand name, not for near-me searches.
- Review flow was passive, so competitors outranked them on local trust signals.
- AI assistants recommended corporate dental chains instead of the practice.
What we did
1. Treatment-led page structure
Built individual pages for implants, veneers, Invisalign, emergency dentistry, and pediatric care, each with pricing ranges, recovery expectations, and before-after context.
2. Near-me local dominance
Optimized the Google Business Profile with service categories, weekly posts, and treatment photo sets, then aligned NAP data across every health and local directory.
3. Patient-question content
Published answer-first content for the questions patients actually type and speak, including cost, insurance, pain, and timeline questions, formatted for snippet and AI extraction.
4. Review engine
Automated post-visit review requests via SMS and email, with response templates that reinforce treatment keywords naturally.
5. GEO and schema
Implemented Dentist, MedicalProcedure, and FAQ schema so AI engines could parse services, insurance acceptance, and hours with confidence.
Month-by-month progress
Audit, tracking, GBP optimization
Profile views up 68% in week three
Treatment pages launched
Implant and veneer queries enter page 2
Citation cleanup + review automation
Map pack top-3 for two near-me terms
Patient FAQ content cluster
Featured snippets for cost questions
AI search formatting + schema
First ChatGPT local dentist citations
Booking flow CRO
Appointment form completions up 54%
The outcome
- Organic traffic more than tripled while paid spend stayed flat.
- New patient calls grew 3.2x, weighted toward implants and cosmetic cases.
- 180+ new reviews at a 4.9 average lifted map pack visibility across the service area.
- The practice is now named in AI assistant answers for local dentist recommendations.
"The schedule is full with the cases we actually want. Patients tell us they found us by asking an AI assistant."
Before vs after
Other success stories
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